Since PXPay Plus launched its cross-border payment service in Japan in early 2024, it has consistently shown strong performance in transaction volume and new user growth. Data shows that 40% of users registered while travelling in Japan, and 80% continued using PXPay Plus after returning to Taiwan. Additionally, data indicates that PXPay Plus users aged 21 to 40 are the primary consumers in overseas transactions, accounting for 62% of all transactions. This suggests that cross-border payments appeal to younger users and encourage long-term engagement.

In addition, since its launch in January 2025, PXPay Plus has become the first-ever e-wallet brand from Taiwan to provide its services in South Korea. Kenneth Yu, General Manager of PXPay Plus, states, “The purpose of cross-border payments is not only to increase transaction volume but also to add value, such as growing the user base and raising brand awareness.” Data from the Tourism Statistics Database of the Tourism Administration shows that South Korea has become the third-largest outbound destination for Taiwanese tourists, and its year-over-year (YOY) growth has surpassed Japan over the past three years. Therefore, with such strong potential, South Korea is PXPay Plus’s second expansion after its successful experience in Japan, marking another step forward in its overseas market journey.

▲PXPay Plus is accepted at South Korea’s four largest convenience store chains: CU, 7-Eleven, emart24, and GS25.

Accepted at 1.9 million ZeroPay/HIVEX-partnered Merchants across South Korea.

PXPay Plus operates in South Korea by partnering with HIVEX, a global cross-border payment platform. This collaboration has connected PXPay Plus with South Korean payment platforms ZeroPay and ICB Co., Ltd., granting access to over 1.9 million merchants nationwide.  In recent years, Korean culture—including K-pop, dramas, and innovative products—has gained global popularity, significantly influencing younger generations and boosting demand for Korean-related goods.

When recognising  ZeroPay and HIVEX-partnered merchants, Taiwanese travellers can make payments easily by scanning the merchant’s QR code using the PXPay Plus app or by presenting their QR payment barcode for scanning. The transaction amount will be displayed in TWD directly within the PXPay Plus app. and PXPay Plus users can select between two types of payment methods, balance account or linked bank account, giving the best user experience for cross-border payments!

In South Korea, ZeroPay and HIVEX support a diverse range of merchants, including the four largest convenience store chains (e.g., CU, 7-Eleven, GS25, emart24), traditional markets (e.g., Mangwon Market), beauty clinics (e.g., Abijou, Will Clinic, GU Clinic), Korean traditional dress experience shops (e.g., HANBOKNAM), retail stores (e.g., Daiso, SUPY, All MASK STORY, ABC MART), restaurants (e.g., Myth Jokbal Myeongdong, MOM’S TOUCH, Myeongdongjip), and tourist attractions (e.g., Busan Air Cruise). PXPay Plus is accepted at all these locations for seamless payments.

1.5% Overseas Transaction Fee Waiver & Exclusive Offers from Four Designated Banks—Earn Up to 30% in PXPay Plus Points! 

PXPay Plus users can save 1.5% on overseas transaction fees when making payments in South Korea! Additionally, from now until March 31, 2025, PXPay Plus is offering exclusive promotions in partnership with four domestic banks: Cathay United Bank, O-Bank, NEXT Bank, and E.SUN Bank. By making payments using a linked bank account with any of these banks during the promotion period, PXPay Plus users can earn up to 30% in PXPay Plus points, with a maximum of 950 PXPay Plus points per month. Within this exclusive promotion period from now until March 31, 2025, by making payments using a PXPay Plus balance account at ZeroPay/HIVEX-labeled merchants, users can earn rewards of up to 15%. (_{13.5% Korea promotion offer+1.5% free overseas transaction fee)}.

PXPay Plus users who link their bank accounts with the four designated banks will receive additional points. For Cathay United Bank, an additional 15% will be rewarded, a maximum of 200 PXPay Plus points for each user per month. _{(500 thousand points per month in total)}. For O-Bank, an extra 10% will be rewarded, a maximum of 50 PXPay Plus points for each user within a single payment, 200 PXPay Plus points maximum per month _{(150 thousand points per month in total)}. For NEXT BANK, an additional 10% will be rewarded, for a maximum of 50 PXPay Plus points for each user with a single payment, and 150 PXPay Plus points per month _{(150 thousand points per month in total)}.  For E.SUN Bank, an additional 10% will be rewarded, with a maximum of 100 PXPay Plus points each user per month _{(60 thousand points per month in total)}.

Furthermore, during the promotion periods, users who open a Cathay Bank account (including a digital account) and make a payment using PXPay Plus for any amount will receive 300 PXPay Plus points. For NEXT Bank, enter the code ‘PXPLUS2025’ during the promotion period to open a new account and complete any transaction in Japan or South Korea to earn up to an additional 600 PXPay Plus points. For E.SUN Bank, during the promotion period, open a TWD and foreign currency digital account for the first time (using the promotion code “PX500”) and make a single transaction of at least TWD 100 to earn an additional 600 PXPay Plus points.

▲PXPay Plus is now accepted at a diverse range of venues, including the four largest convenience store chains, traditional markets, beauty clinics, Korean traditional dress experience centers, restaurants, and tourist spots, fulfilling every need of travelers visiting South Korea.

【Attachment 1】

ZeroPay－

ZeroPay, an e-payment system initiated by the South Korean government, initially targeted small vendors such as those in underground malls, fast-food outlets, and bakeries, etc. Its purpose is to reduce the merchant discount rates (MDR) for small businesses, lowering their operating costs, and promoting cashless payments. Despite entering the market later than other e-payment services, ZeroPay has steadily grown with government support, becoming a leader in QR code payments.

ICB－

ICB, headquartered in Seoul, is a fintech company specializing in mobile payments and cross-border payment solutions. It has collaborated with multiple global financial institutions to integrate diverse payment services into South Korea, supporting international players in launching their services within the country.

TBCA-

TBCASoft was founded in September 2016 with the goal of creating the most robust and secure DLT network—HIVEX®. Leveraging the advantages of high security and low cost in DLT technology, HIVEX provides a reliable platform for Mobile Payment Service Providers to facilitate instant cross-border payments.

※For promotion detail, please refer to PXPay Plus App announcement. If there is any confusion or issues, will be follow by the policy and protocol given from PXPayPlus、PX Mart and each bank.

About PXPay Plus

PXPay Plus, an e-wallet brand founded and 100% fully owned by the PX Mart Group. In June of 2021, PXPay Plus obtained licenses and approval for operating electronic payment related business from the FSC (Financial Supervisory Commission) in Taiwan. Continuing the company culture of the PX Mart group, building a delightful company environment for everyone. With the launch of PXPay Plus, users can now enjoy enhanced wallet features, providing a seamless and secure payment experience.